I'm at the ophthma . . . the opthfma . . . the othph . . .
I'm at the eye-doctor for my annual appointment, and I have to complete one of those questionnaires before we begin. The name of my vision care insurance isn't on my medical card, so I ask the assistant to remind me whose coverage I have. She tells me it's EyeMed.
Despite standing in Rye Eye Care, surrounded by frames, with an eye-test in my immediate future, I write "iMed" on the form.
I guess Apple has me where it wants me.