Saturday, April 9, 2011

Roger Ebert is not guilty.

Film buffs may remember the bit in the great Costas-Gavras film Z, in which a conspiracy to cover up a murder is revealed when the same distinctive metaphor -- "as lithe and fierce as a tiger" -- is used to describe an action by supposedly independent witnesses.

I noticed in at least three previews or (generally negative) reviews of the remake of Arthur (the old Dudley Moore comedy, not the PBS cartoon series about an aardvark, although that might have been better casting for Russell Brand) that actress Greta Gerwig is referred to as an "indie darling."

So I did a search, and got nearly 20,000 Google hits on the precise phrase "indie darling Greta Gerwig."

Is an "indie darling" now a proper job title? Or the birth of an accepted piece of jargon, like a native son or a principal boy or an MVP? Or are we just seeing desperately lazy and derivative journalism?

1 comment:

  1. It's sort of like once you hit the NYT Bestseller list, your name morphs into New York Times' Bestseller [insert name here], not that I'd know anything about that first hand.